MADE, a two-day celebration of fashion, music and culture which launched in 2009, has given way to some of the most innovative fashion talent and creators in the industry. Summer 2022, in collaboration with PayPal, will relaunch MADE with MADE x PayPal, to help support a new generation of diverse and emerging designers while giving back to the local small business community.
To build awareness for PayPal as a company supporting and providing creators the tools to grow beyond the MADE event, we created Designed, MADE, Sold – a campaign promoting real, personal stories from “influencers” in all parts of the fashion assembly line.
OUR INFLUENCERS
Coco and Breezy (@cocoandbreezy) - Eyewear designers, DJ’s, & Producers
Bronx Native (thebronxnative) - MADE designer & clothing brand embodying The Bronx
Corporate (@corporategotem) - Cincinnati’s premier sneaker and clothing boutique
All three influencers published episodes in-feed on their respective channels and promoted their content through IG Stories. Additionally, the influencers cross-promoted everyone’s content on Instagram Stories in the spirit of championing each other’s work while also driving to the full hero video on PayPal’s YouTube
