SI Swimsuit was looking for a brand act that not only evolved their story, but also created lasting impact for women. Together with SI Swimsuit, we created Pay With Change, the first ever media buy that is paid for with change rather than money. From now on, only advertisers creating progress for women – big or small – will be able to buy ad space. This new platform transformed SI Swimsuit from just a publication into the first-ever responsible publisher.
Launch Video
Case Study
On the 58th anniversary of its first print issue
SI Swimsuit announced a new advertising mandate: Only brands helping drive gender equality forward can be featured in the magazine’s annual print issue and across its digital channels.
To launch Pay With Change, we created a 9-up grid that will appear after “Change Is Coming.”
Awards: D&AD Wood Pencil / Creative Transformation / Brands / 2023