— Hillary Dado

To help coffee drinkers discover the at-home coffee that’s made to be theirs, Starbucks partnered with uplifting hip hop rapper Harry Mack to celebrate people’s unique taste preferences and take personalization to the next level. With a variety of delicious at-home coffees to choose from in grocery stores, Harry Mack is helping consumers pick the Starbucks® coffee that’s right for them by doing what he does best – impromptu freestyling. Dubbed the “Reverse Roast,” this musical collaboration is a positive and flavorful twist on the standard comedic roast, leaving people with personalized recommendations and a splash of joy in their day.

Harry intercepted shoppers in-aisle was shared on TikTok and Instagram Reels

Starbucks partners with Harry Mack, a macro creator known for his uplifting freestyles that blow people’s minds, to intercept people in the coffee aisle at grocery stores and serve up “Reverse Roasts” with an uplifting positive twist.

Doing what Harry does best, he asked grocery shoppers to share three words to describe themselves to deliver a one-of-a-kind coffee recommendation, highlighting Starbucks Veranda, Pike Place, and Caramel coffee

Harry Reverse Roasted fans at-home via a Twitch livestream