12.5 MILLION PIZZAS WERE ORDERED, BAKED & DELIVERED TO FOOTBALL FANS DURING THE BIG GAME IN 2023.
THAT’S A LOT OF TUMS.
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Inspired by the playful game of prop betting, TUMS partnered with DraftKings to let fans go all in on what we’re really tuned in for during the big game.. the food.
Whether you're a sports enthusiast or just there for the wings, TUMS Prop Bites powered by Draft Kings offers a unique and interactive way for anyone to participate in the game day festivities. Root for pizza, buffalo wings, and every heart-burn inducing dip, chip, and sip in-between for a chance at winning a share of $10,000.
To kick-off the campaign, TUMS drafted comedian Desus Nice as the Official Team TUMS Ambassador.
Cutdowns of the hero video alongside campaign photography launched on Desus’ social.
On-asset link leads viewers to play exclusively on the Draft Kings website.
“You Know the vibes”
-Desus Nice
During Super Bowl Weekend in Las Vegas, TUMS hosted a Food Casino experiential event at Circa Stadium Swim. Attendees joined in for free-to-play, food themed casino games for a chance to win exclusive TUMS merch.
We worked with experiential agency, PMK, to help bring our Food Casino from render to real life.
